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Rodrigo Butori is fishing. Not for fish, for plastic.
“I call it plastic fishing,” he says.
Like so many all over the world, worried about the planet’s growing plastic crisis, with grim predictions of there being more plastic than fish in the ocean by weight just 30 years from now, Butori wants to wake people up. |
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So the Brazil native took to the sands of his adoptive home in Surfside to clean up all the plastic littering the shore. And that’s when he had his a-ha moment.
“I started collecting the plastic at this beach over here and making little fish with it, as a statement,” he says. “The ocean and the sea is for fish not for plastic.”
Instinctively, the professional ad executive took a picture of it, posted it on Instagram, not knowing that a global movement was about to explode. |
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