The new company based in Wayzata, Minnesota is called simply MailAGoldfish.com. A business idea born during a pandemic - inspired by the current way of life.

“A lot of our orders recently are grandparents sending gifts to grandkids because they can’t go to the birthday party, or they are choosing to social distance,” said Reger.

The goldfish comes with everything you need to make sure it has a happy and healthy life.