Townsend would then onsell the flounder, typically for about $5 per fish. She had developed such a customer base, she would send text messages to prospective buyers informing them when she had a stock of the fish. The Ministry for Primary Industries received a tip-off surrounding the illegal dealing and sent two Fisheries officers to investigate. That investigation found Townsend had been selling the flounder for a period of 11 months and was caught using an aluminium dinghy and set net.