The campaign invites people to participate by publishing educational content or calling for help through photos or videos, available at the following link: https://we.tl/t-AJ5BPbHmD3, (NOTE: The video is in Spanish and does not include subtitles) and including the hashtags #YONOCOMOLORO, #SOSLORO. The video details what the general public can do to help save this species of wildlife.