Aquarium company 'Reef On' provided a new home for the fish, to be part of the multiple activities families can do while shopping at the store. "When kids come in and they press their face against the glass, that's exactly what we want to see," says Reef On president Jerry Ohrn. "It's part of the draw, so you can come in, bring the kids, see the fish be fed, and interact with the divers while we're cleaning and maintaining the aquarium."