They’re welcome to it in Spain. Cornish sole, you say? Why haven’t I heard of it before? It’s possible you might have known it as a megrim. Same species, Lepidorhombus whiffiagonis, new name.

No, still never heard of it. To be fair, although it is caught in abundance off the coast of Cornwall, 95% has been exported, mostly to Spain – until now.
Ah, yes, I’ve heard exporting fish to Europe isn’t quite the slippery-smooth process it once was. So someone has changed this fish’s name? The Cornish Fish Producers Organisation, no less. They consulted consumers, buyers and restaurant owners who said the name was putting British people off. “There’s this negative thing with megrim – it’s a ‘grim’ connotation”, said the CFPO’s chief executive, Paul Trebilcock.