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Grundens is using recycled plastics from old fishing gear for a new line of rugged casual wear, and the first batch contains contributions from Cordova.
Grundens, whose motto is “We are fishing,” is a go-to brand for outerwear and foul-weather gear for mariners around the world. The company, which originated in Sweden in 1911, debuted its NetSource Collection this spring. The men’s shorts and women’s leggings use ECONYL, a regenerated nylon fabric that uses recycled fishing nets as the raw material.
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The company is connected with the Copper River Watershed Project, which collects the fishing nets and prepares them for shipping to Europe, where they are recycled into plastic pellets or, in this case, fibers.
“We believe it’s really important to use our brand voice to help protect and maintain healthy marine environments and to lend a hand where we can,” said Mat Jackson, Grundens chief marketing officer. At some point, you’ve got to just start doing it. And Cordova seemed like a tangible opportunity.”
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