The DipStick has now sold nearly 10,000 units. It's stocked in Co-op stores across Saskatchewan and Alberta, and Canadian Tire stores in Ontario and Manitoba. Additionally, many smaller fishing and outdoor sporting stores across Canada and U.S. sell it.

Butler credits much of the product's initial success to a viral Facebook video the pair put out in Februrary 2017. All of a sudden, it was a hit.

"We had over 1.2 million views overnight when we launched it. And the orders started coming in from the United States and Canada," Butler recalled. "Just from regular customers and from retailers … we couldn't keep up with the demand."

Eventually, the company moved manufacturing to a factory overseas.

"It's very humbling," Williams added. "I've never really had that before. So to see that and know that you're part of that, it's very cool."