There's a lot of stigma around the hard-shelled bottom-feeder, mainly because of the way it looks, says Bordia, but the meat is quite versatile and can be used as a substitute for ground beef or turkey. "The goal of our company is really to try and create an economic ecosystem around the fish that has previously been viewed as a scourge in southern Mexico," said Bordia. El Diablito, which means "the little devil" in Spanish, will be launching in Canada before anywhere else and the introduction of the dried fish product is already raising the question whether other invasive species can be turned into food. The big one under the microscope is Asian carp, an invader that's got authorities on the alert on both sides of the U.S.-Canada border. It has already infiltrated many bodies of water in the U.S. and is heading north. Canada's Invasive Species Centre is on the lookout.